You want to know all about SEO and Search Engines? SEO is Search Engine Optimization which means to adjust your site, design, layout, content to service one or more search engines.
Optimizing your content, for the purpose of being found on search engines, is something you should give thought to but I would like to take you on an unorthodox track. What SEO can give you is some ideas on how to make your site more readable and user friendly but conforming to the myriad search engine restrictions might not benefit your site or your client/users.
First question what your site is about. Is it a commercial site, an information site, or just your blog? If it is just a blog then you have to concentrate on every rule they have and conform to get your content seen, which they call traffic.
Google used to be the best to drive this traffic and it figured a way to monetize your traffic for profits. Google’s list of rules is extensive and will make you write in ways you never thought of – not much of that is good. But stuffing your content with “rich keywords” brings you up in their engine. They figure you use it enough you must be it. None of that is really a good indicator of content and in fact forces writers to make complicated sentence structure, sometimes completely out of line with the language, which will reinforce the keywords at the expense of the human reader. Good for blogs bad for products.
Why is this bad SEO for products? Because you will only be found for that keyword and not many of the others you may need. You will be repeating yourself so much that your information will be tedious. It is why many owners of high-end domain names that are words do not use it for the site name anymore. Having so much repetition gets a penalty from Google and knocks you down a peg or two. Oh yes, Google gives and Google takes, all for a mysterious cut of an unknown quantity of earnings.
Google is the king of bad search. Their shallow veneer of a search engine has been slowly dissolving and the body of the largest advertising web farm emerges. The only difference in owning a lot of sites that link to each other, in the hopes of earning some clicks on advertising, and Google is that Google never had to buy or maintain the websites it uses to place it’s advertising on. It just uses you.
I have a friend who owns SEO in Valencia PrositiosWeb, which is a little outfit, but the guy knows some of the secrets of getting to the top of Google. If you want to know all of them talk to them.
For my part I have mostly commercial sites now and have products that are not available anywhere else. To really make money on the Internet you have to have a unique product or service. If you are lucky you can get the domain name of your product or service, if not you need to get the word out. Search engines, like Google, really are not going to help in this aspect.
If you are a commercial site you might look to getting high “Search Engine Results Position,” or SERP, to get yourself up higher on the likes of Google. There are a lot of tricks if you want to get high up on Google or you can rely on your content and name to carry you. You can also try my friends again at Marketing Online en Valencia
Now this site is an information site, or maybe it could be categorized as a blog. Tektalk is a site about technology news, gadgets, things that technology is all about. I don’t care much about getting lots of people on this site, I just care it is there to be found and you might learn something. So I not only will not conform the site around Google rules but I do not take their advertising. I find my own advertisers and sell them display or other advertising space freeing me from the agony of Googlefying my content or site.
Google search sucks. They promote garbage and sites with adsense. Check out a search for “onlinetv.” You want to get to something like onlinetv.com or onlinetv.us. What do you get? First is wwitv, does not even use the keyword onlinetv. But it does have tons of google adsense! You get onlinetv.net that has not had any changes since 2011, has only embedded videos from truestream and is a google adsense site. They have a lot of back links, but if you look they are all owned by the same company and have no content except the links back. The fact is you cannot find onlinetv.us or onlinetv.com sites anywhere in the Google search. Because it has no adsense on it!!!
Now try a better search engine, like duckduckgo. Onlinetv.com takes second listing and OnlineTV.us the third. That is how it should be since it has the most up to date content and are the perfect match for the search “onlinetv.” Onlinetv.us has its last entry only a couple days ago!
The problem is that sites like Google fool people into thinking they are search engines when they are merely an advertising company using homogonized content delivered by its own webfarm. The webfarm consists of millions of site owners sucking off the teat of Google adsense – they have nothing to offer really – just a place for adsense.
In the end your content, your clients, your readers deserve you the way you want to be, so just do it and forget about the search engines! The good ones like DuckDuckGo will get you in the right place and the bad ones will make you look bad so forget about them.